ROCCONIC / SIGN INNOVATION
Environmental Graphics // Wayfinding
Environmental Graphics // Wayfinding
AEO / AERIE / OFFLINE
I work on a range of graphic projects for AEO, Aerie, and Offline across headquarters and store spaces. Some jobs start with an idea or rough direction that I help build into a layout, while others are more production-focused and involve resizing photography, preflighting files, and making sure artwork is ready for print and install. A lot of the work is collaborative, with the client and I going back and forth until we land on a solution that feels right for the space and the brand.
WAYFINDING UPDATES
One part of the work I enjoyed was updating older wayfinding signage with a cleaner, more current look. For these projects, I designed new layouts to replace outdated signage and help create a more consistent system across the space. That kind of work takes a mix of design thinking and practical problem-solving, since the graphics need to be clear, easy to use, and ready for production.
Designed updated wayfinding layouts to replace outdated signage and create a cleaner, more current system.
