ROCCONIC / SIGN INNOVATION
Environmental Graphics // Wayfinding
Environmental Graphics // Wayfinding
AEO / AERIE / OFFLINE
I work on a range of graphic projects for AEO, Aerie, and Offline across headquarters and store spaces. Some jobs start with an idea or rough direction that I help build into a layout, while others are more production-focused and involve resizing photography, preflighting files, and making sure artwork is ready for print and install. A lot of the work is collaborative, with the client and I going back and forth until we land on a solution that feels right for the space and the brand.
WAYFINDING UPDATES
One part of the work I enjoyed was updating older wayfinding signage with a cleaner, more current look. For these projects, I designed new layouts to replace outdated signage and help create a more consistent system across the space. Since they are HQ'd in Pittsburgh I went with a steel I-beam aesthetic to stay on brand. That kind of work takes a mix of design thinking and practical problem-solving, since the graphics need to be clear, easy to use, and ready for production.
*Designed updated wayfinding layouts to replace outdated signage and create a cleaner, more current system.
CAMPUS MAP DIRECTORY: CARLOW UNIVERSITY
For Carlow University, I designed the campus map and directory graphics for a custom wayfinding sign. The cabinet form was already established, so my role focused on the sign face layout, map presentation, and information hierarchy. The final piece combines utility and branding to help visitors navigate the campus more easily.
AEO DISTRIBUTION CENTER, AZ: CAMELBACK MT. CONCEPT
The Camelback project was a good example of how I approach collaborative design. I put together the original concept and explored a few different directions before working through revisions with the client until we landed on the final solution. It was a mix of creative problem-solving and practical layout decisions, with the goal of making something that worked for the space and the people using it.
TIMES SQUARE SCAFFOLDING BANNER
I created a scaffolding banner for the American Eagle, Aerie, and Offline presence in Times Square. Starting from the original concept, I developed and refined several design directions with the client until we landed on a final solution that balanced brand visibility, scale, and impact. The finished installation gave the space a strong visual presence and brought the brands to life in a high-traffic, high-profile setting.
*Concept refinements and final artwork applied at Times Square scale.
PRODUCTION-READY GRAPHICS
Some projects lean more toward production and file prep than design, but they still matter just as much. I handle the details that make artwork ready for output, including sizing, resolution, bleeds, paneling, and overall file accuracy. That part of the process helps keep installs smooth and makes sure the final result matches the intent of the design.
*Prepared production-ready artwork by checking sizing, resolution, bleeds, and panel setup for accurate fabrication.
MULTI-PANEL WALL GRAPHICS
For larger graphics, I prepare artwork that needs to be split into panels for fabrication and install. That means checking the overall layout, making sure each section fits correctly, and keeping the image flow clean across seams. It’s the kind of work where the technical details matter just as much as the visual result.
*Created multi-panel wall graphics that translated concept work into install-ready artwork.
INTERIOR VINYL GRAPHICS
I also designed interior vinyl graphics for AEO headquarters spaces, creating bold wall treatments that reinforce brand values and add personality to the environment. These pieces rely on strong typography, clean spacing, and production-ready artwork so the final install feels crisp and intentional.
*Designed large-format vinyl wall graphics for AEO headquarters, turning brand values into a bold interior feature.
