IKEA COMMUNICATION
Art Director // Graphic Designer
During my time at IKEA, I undertook a range of creative merchandising projects, including designing branded swag and promotional items, as well as developing large-scale graphics and installations. This mix of hands-on design and merch experience lets me bring a practical, creative eye to everything I work on, whether it’s a small branded giveaway or a full store environment.
Phoenix Valley Metro Light Rail Wrap designs:
Conceptualized and designed full-length light rail wraps, combining functional branding with visually engaging graphics to maximize urban advertising impact and promote IKEA’s presence in the Phoenix area.
Conceptualized and designed full-length light rail wraps, combining functional branding with visually engaging graphics to maximize urban advertising impact and promote IKEA’s presence in the Phoenix area.
Phoenix Bride and Groom Magazine 2-page ad
Developed a clean, customer-focused magazine spread promoting IKEA’s gift registry and home furnishing solutions, blending lifestyle photography with product highlights to drive engagement.
Developed a clean, customer-focused magazine spread promoting IKEA’s gift registry and home furnishing solutions, blending lifestyle photography with product highlights to drive engagement.
Scottsdale Airpark Magazine 2-page ad
Crafted a two-page ad emphasizing smart office setup solutions for businesses, integrating product information with environmental photography to position IKEA as a partner in workplace innovation.
Crafted a two-page ad emphasizing smart office setup solutions for businesses, integrating product information with environmental photography to position IKEA as a partner in workplace innovation.
Coworker values wall at headquarters Conshohocken, PA
Designed and produced an inspirational mural featuring key company values, created by gathering and layering coworkers’ thumbprints on die-cut foam core for a tactile and meaningful employee engagement piece.
Designed and produced an inspirational mural featuring key company values, created by gathering and layering coworkers’ thumbprints on die-cut foam core for a tactile and meaningful employee engagement piece.
Coworker togetherness wall at headquarters Conshohocken, PA
Created dimensional wall lettering using layered, printed thumbprints, illuminated to highlight community values and foster a welcoming corporate atmosphere.
Celebratory Team Swag for IKEA Milestones
To help store teams feel connected and celebrated, I designed these swag items for two major IKEA milestones. The blue tumbler energized staff during the Market Hall remodel in Centennial, Denver, CO, while the unique lanyard, shirt, and pin brought a sense of local pride to the first small-format urban store opening in Queens, NY. I focused on graphics that reflect each store’s community and personality, making colleagues feel recognized and valued.
Conceptual ideas for walls at headquarters
Developed 3D wall exhibit concepts, including a US map with magnetic pins marking IKEA locations, an interactive TV installation, and a large-scale 3D alphanumeric display designed for engagement and spatial storytelling.
Developed 3D wall exhibit concepts, including a US map with magnetic pins marking IKEA locations, an interactive TV installation, and a large-scale 3D alphanumeric display designed for engagement and spatial storytelling.
This collection represents the variety of creative projects I’ve been lucky to work on during my time with IKEA. From print ads to large wall graphics and fun brand displays, I’ve enjoyed bringing ideas to life in ways that connect with people and support the brand. It’s been a great chance to learn, collaborate, and get hands-on with everything from design to production. I’m proud of the work and excited to keep growing and taking on new challenges.
© 2025 Tyler Goodwin. All rights reserved.
